We recognize the importance of protecting the privacy of certain basic personally identifiable information such as names, addresses, email addresses, phone numbers, credit card numbers, and the dates and locations of hotel stays collected about our guests and prospective guests (Guest Information). We do not collect Guest Information from individuals unless they provide it to us voluntarily and knowingly. We have adopted this Policy to guide how we use such Guest Information.
Purpose
The purpose of this Policy is to balance our legitimate business interests in collecting and using Guest Information with the reasonable expectation of privacy which may be held by those providing such Guest Information.
Information
It is necessary for us to collect and store Guest Information to provide requested lodging and related services and for billing purposes. Many state laws require hotel operators to collect and retain some or all of such Guest Information. We may also use credit card numbers to identify our frequent guests and the persons who make guaranteed reservations.
Security
The security of Guest Information is very important to us and we are committed to protecting the information we collect. We collect Guest Information only in a manner deemed reasonably necessary to serve our legitimate business purposes and comply with our legal obligations. We use commercially reasonable efforts to make our collection of Guest Information consistent with all applicable laws and regulations. We exercise care in providing secure transmission and storage of information.
Unfortunately, no data transmission or storage is 100% secure. We cannot warrant that all data we transmit, store and collect will be completely secure. We take commercially reasonable efforts to create and maintain firewalls, restricted access and secure socket layers, and other appropriate safeguards to ensure that to the extent we control Guest Information, it is used only as authorized by us and consistent with this Policy, and that Guest Information is not improperly altered or destroyed. Our privacy protection practices help us maintain accurate, timely, complete and relevant information for our business purposes. Our communication system, software and database practices have been designed to aid us in supporting authenticity, integrity and confidentiality.
What we will and will not do with Guest Information:- We will not sell trade or rent Guest Information to parties outside Red Roof Inn or sell such information to parties outside of Red Roof Inn.
- We may use Guest Information to offer goods and services we believe may be of interest. We may use Guest Information to contact you to inquire or survey about the guest experience at the location(s) visited and the prospect of future stays or improvements needed to attract additional business. We may also create and use aggregate Guest Information that is not personally identifiable to understand more about the common traits and interests of our Guests.
- We may utilize one or more third-party service providers to send email or other communications to you on our behalf, including guest satisfaction surveys. These service providers are prohibited from using your email address or other contact information for any purpose other than to send communications on our behalf.
Emails about Special Offers and Promotions and Opt-Out:
It is our intention to only send email communications that would be useful to you and that you want to receive. When you provide us with your email address as part of the reservation or check-in process, we will place you on our list of customers to receive informational and promotional emails.
In addition, customers and visitors to our website are given the opportunity to “opt-in” to receive electronic promotional communications by selecting the option to receive promotional email from us on our website. Each time you receive a promotional email, you will be provided the choice to “opt-out” of future emails by following the instructions provided in the email or you can “opt-out” at any time by clicking on “Email Promotions” on our website and following the instruction provided there.
Cookies
Our website utilizes “cookie” technology. “Cookies” are encrypted strings of text that a website stores on a user’s computer. Our website uses cookies throughout the online reservation process to keep together information entered on multiple pages.
In addition, cookies are used to:
- Measure usage of various pages on our website to help us make our information more pertinent to your needs and easy for you to access
- Provide functionality such as online reservations and other functionality that we believe would be of interest and value to you.
- Session cookies are temporary and are automatically deleted once you leave our website.
- Persistent cookies remain on your computer hard drive until you delete them.
We do not use cookies to gather any personally identifiable information about you apart from what you voluntarily provide us in your dealings with us. Our cookies do not corrupt or damage your computer, programs or computer files. You may set your browser to block cookies (consult the instructions for your particular browser on how to do this), although doing so will adversely affect your ability to perform certain transactions, use certain functionality and access certain content on our website.
Compliance with Law
We may disclose Guest Information to law enforcement agencies, or may be required to disclose it during the discovery process in litigation, pursuant to a court order, or in compliance with any applicable law, regulation, rule or ordinance.
Franchisees
Some of our locations are owned and operated by independent franchisees that are neither owned nor controlled by Red Roof Inn. Each franchisee may collect Guest Information and use such information for its own purposes. Red Roof Inn does not control the use or access of such information collected by franchisees.
All contents of this website are protected by United States and International Copyright and Trademark law. Any unauthorized use is strictly prohibited and may subject a violator to civil and criminal penalties. All rights reserved. Privacy Protection Policy Changes In the future, we may need to change this Policy. All changes will be included on this web site so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. This Policy was last updated on September 1, 2007.